WISCONSIN - After a competitive race between two Wisconsin cities, the winner has emerged. Oak Creek is officially set to become the home of the first Buc-ee's in the Badger State. Following final approvals from the Plan Commission in late 2025, the Texas-based chain is preparing to break ground on a massive travel center south of Milwaukee, targeting an early 2027 grand opening.
Oak Creek Takes the Lead
While initial buzz focused on a potential site in DeForest (north of Madison), the Oak Creek project at Interstate 94 and Elm Road surged ahead to secure the title of "Wisconsin's First."
- The Site: The travel center will be located at the intersection of I-94 and Elm Road (Ryan Road exit at an interchange), positioning it to capture traffic between Chicago and Milwaukee.
- The Scale: True to form, the facility will be enormous—approximately 74,000 square feet with 120 fueling positions.
- Approval Status: The Oak Creek Plan Commission granted final approval for the site plan in late 2025, despite some local concerns regarding traffic and environmental impact. With zoning and permits in hand, heavy equipment is expected on-site within weeks.
What Happened to DeForest?
For months, it seemed DeForest was destined to host the State first location. However, that project encountered significant roadblocks due to infrastructure costs. The proposed site at Interstate 39/90/94 and County Highway V required nearly $15 million in interchange upgrades to handle the expected traffic.
Disputes over who would foot the bill for the biBuc-ee’s, the Village of DeForest, or the state—led to a stalemate. As of January 2026, the DeForest plans are effectively stalled, though not officially dead, as the company focuses its immediate resources on getting the Oak Creek location operational.
The "Cheesehead" ChallengBuc-ee'se’s vs. Kwik Trip
The arrival of Buc-ee’s sets the stage for a major convenience store showdown. Wisconsin is the home turf of Kwik Trip, a beloved regional chain with over 800 locations and a fiercely loyal fanbase.
WhBuc-ee'see’s brings the spectacle (brisket stations, beaver merchandise, and size), Kwik Trip dominates on daily convenience and local integration. Industry analysts are closely watching whether Buc-ee’s can replicate its cult status in a state where Kwik Trip is already king.
Timeline
- Construction Start: Imminent (Late Winter/Early Spring 2026).
- Grand Opening: Projected for Early 2027.
For now, Wisconsin drivers on I-94 can expect to see construction cranes rising soon, signaling that Beaver Nuggets and kolaches are finally on their way to the Midwest.