A giant Gibson logo towers over the entrance, while 200 guitars glide past on a conveyor belt - creating a visually stimulating experience and offering something different than traditional guitar shops. Director of Brand Experience Mark Agnesi states that their goal was to create a space reminiscent of a factory layout.
Music enthusiasts can design their dream Gibson Made-to-Measure custom guitar, enjoy playing various instruments from the Gibson Custom Shop and Epiphone acoustic and electric models, explore Gibson's vast collection of MESA/Boogie amplifiers and KRK studio equipment, take lessons or even discover special exhibits highlighting generations of Music City history and more!
At the center of each store is an impressive display case behind velvet curtains that holds some of Gibson's prized possessions, including nine rare guitars that reside behind its seemingly simple bookcase.
The rest of the store is organized by product type, with a large Featured Bay that highlights Gibson Garage Exclusives, Modified Collection products and new launches, and Epiphone Acoustic guitars from their current lineup.
Music is always present at the Gibson Garage, with live performances and events held weekly. On June 9th - to commemorate its official one year anniversary - they hosted an array of musical festivities that featured Meghan Linsey, Ashley Cooke and Chip Esten performing on their Garage stage; country duo Love and Theft performing in Backstage Artist Lounge; as well as Darius Rucker performing his guitar piece and receiving a donation from Gibson Gives towards National Museum of African American Music's fund for music education.
